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Corporate Image - Graphic Design Process |
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Pakamedia Grafik is able to offer
you varying levels of input when
developing your Corporate Identity
and Image. The
three basic distinct levels in the
graphic development process are:
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1. |
Concept |
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2. |
Copy-writing & Content
development |
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3. |
Artwork Development
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We are
able to offer all three, or come in
at a later stage if you are
confident in handling one or two of
the earlier stages yourself. |
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Stages of The Process Flow Design |
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1. |
Determine the purpose
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The development of a
corporate identity project
always starts with the
design of a logo type: the
most representative element
of a company. Its shapes, colors, fonts, look and feel
will be transported to the
other pieces that will
constitute your corporate
identity. That is, the other
design pieces that make up
your company's corporate
identity will be developed
to match this logo.
Once the logo design process
ends, we deliver a logo
manual: a small handbook
with the general design
guidelines that we suggest
for your brand. Then we
continue to develop the
simplest pieces: business
cards, envelopes, etc. This
way we make sure you are
satisfied with the logo
before we use it to create
the rest of the corporate
identity package.
When these pieces are
finished, we continue with
the more complex ones:
brochures, booklets,
catalogs, etc. The idea of
this process is that, when
viewers look at any of these
pieces, they immediately
associate them with your
brand. |
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2. |
Establish a concept |
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In this initial stage of
starting a new project, all
relevant information needs
to be acquired from the
client before beginning the
planning or production
process.
After you have determined
and know what you hope to
achieve from the process, it
is time to conceptualise a
means of conveying it - a
unique, attention-grabbing
'theme' that will satisfy
the identity purpose. |
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3. |
Defining the Project &
Deliverable |
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After all relevant
information is
gathered from the
client, we work to
define the key
elements of your
image and identity
to determine goals,
logistics and
production variables |
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a. |
Content Management,
Copy / Writing
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Exactly what content
is to be
incorporated to
develop your
application? Is the
content developed to
its full potential?
eg : brochures,
product information |
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b. |
Logistics, Long-Term
Goals and Support |
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We will define any
technical
considerations that
your project may
require. Digital
printing, marketing,
logistics,
additional
production, ongoing
support, development
or consultation. |
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c. |
Budget
Considerations and
Documentation
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Based upon the
agreed application
to be developed a
budget and contract
will be drawn up.
Any deadline
requirements will
also be defined
within this
documentation. |
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4. |
Authorisation to commence
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The client and Pakamedia
Grafik will agree upon the
product to be delivered.
Based upon the
dialogue between the client
and content gathered for the
project, a formal agreement
will be made by both
parties. We
require you to sign the
'commencement agreement' and
fax it back to us.
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5. |
Supply the content |
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You must now forward us all
supporting photographs,
images, text, logos etc. All
content must be in a readily
usable format so as not to
incur extra cost. *Scanning
of images may incur an extra
cost. Copy - Microsoft Word
document Images -
Hi-resolution JPEG Logos -
Illustrator EPS |
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6. |
Artwork Development |
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It is finally time for us to
'build'
and develop the artwork. The
object of this process is
not to overpower the
image with garish
artwork, but to use clever
design to convey your
identity and marketing message to its
fullest. You will receive a
proof by email and will have
the opportunity to make
several refinements from
there. |
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7. |
Final proof |
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After some refinement, you
will be presented with a
final proof that you must
sign-off as your final
approval. |
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8. |
Printing and final approval |
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Pakamedia Grafik is able to
take care of all your
printing needs - we will
provide a printing quote for
your consideration. The
printer will produce a full-colour
hard-copy proof, which you
must check over carefully
and sign-off as your final
approval. |
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