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1. |
Determine the purpose
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The most important thing to
consider before creating a
product brochure is to
clearly define its purpose.
Brochures are printed
information on the company
and its products and
services. Brochures are one
of the most important
marketing tools that give
your potential client or
customer a brief glimpse of
your business, products and
services. Will your chosen
market be receptive to that
product at this point in
time? How do you propose to
get the brochure in front of
the prospective customer in
the first place? Will it be
through direct-mail, at
point-of-sale or on request?
What course of action should
the brochure urge the
prospect to take? Should it
offer a 'call-to-action' -
an immediate reason to buy,
even including the means of
immediate purchase? Or
should it simply generate
interest and inform?
You must do more than simply
'advertise' your product,
you must give people a
reason to buy. If you're
offering the same product
for the same price as ten
other companies, why would
anyone ever buy from you?
You must think of why people
should buy your product -
what is important to them?
What does your product offer
that the competition
doesn't? What type of person
buys your product and what
appeals to them?
As well as exciting people
about your products or
services, you must install
confidence in them by
offering some information
that substantiates your
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2. |
Establish a concept |
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Now that you have determined
why you're developing a
brochure and you know what
you hope to achieve from it,
it is time to conceptualise
a means of conveying it - a
unique, attention-grabbing
'theme' that will satisfy
the brochure's purpose.
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3. |
Write the copy
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With a clear concept
in mind, the copy
can now be written.
It will usually
entail the
following:
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a. |
Heading - Front
cover |
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Should be brief and
hard-hitting,
immediately gaining
the reader's
attention. |
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b. |
Sub-heading -
Front cover or
inside-front cover |
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Elaborates on the
heading, offering a
compelling reason to
continue reading. |
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c. |
Body copy |
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Gets into the
details of what's so
great about the
product and why
people should buy
it. Substantiation -
Instills some
confidence in the
reader by showing
them proof of your
capabilities.
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d. |
Back cover |
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Gives them every
possible method of
contacting you. |
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4. |
Authorisation to commence
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Upon giving consideration to
your individual
requirements, we will
respond with an estimate
based on the information
gathered previously. We
require you to sign the
'commencement agreement' and
fax it back to us.
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5. |
Supply the content |
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You must now forward us all
supporting photographs,
images, text, logos etc. All
content must be in a readily
usable format so as not to
incur extra cost. *Scanning
of images may incur an extra
cost. Copy - Microsoft Word
document Images -
Hi-resolution JPEG Logos -
Illustrator EPS |
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6. |
Artwork Development |
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It is finally time for us to
'build' the brochure and
develop the artwork. The
object of this process is
not to overpower the
brochure with garish
artwork, but to use clever
design to convey your
marketing message to its
fullest. You will receive a
proof by email and will have
the opportunity to make
several refinements from
there. |
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7. |
Final proof |
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After some refinement, you
will be presented with a
final proof that you must
sign-off as your final
approval. |
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8. |
Send to print |
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Pakamedia Grafik is able to
take care of all your
printing needs - we will
provide a printing quote for
your consideration. The
printer will produce a full-colour
hard-copy proof, which you
must check over carefully
and sign-off as your final
approval. |
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