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Video Production Process |
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A full
production involves many steps. A
dream to screen service includes
pre-production, production, and
post-production. Below are some
steps that you will need to get your
project on the right track and on
schedule. |
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Stages of Production |
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A |
Initial consultation |
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The initial consultation is
an information-gathering
exercise which sees a
representative of Pakamedia
Grafik meeting with the
client to gain an
understanding of client
company, its market, its
vision for the future and
the things that make it
unique. |
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B |
Pre-Production |
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First, it is necessary to
have a concept, a goal in
mind and a rough plan of how
that goal should be
obtained. How do you wish
the final product to be
used? Are you trying to
market something or provide
information or to record an
event? In many cases a
script will be necessary.
Next, a budget and a
schedule will need to be
arranged. If it is a video
production the site will
need to be surveyed before
the shoot to ensure the
preparation of any special
arrangements needed due to
the environment. Finally, if
professional talent is to be
used, those arrangements
must be made. |
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1. |
Every serious
project begins with
serious planning. We
can help you
formulate your
proposed project by
asking you questions
at our initial
meeting. Many of
these questions can
be answered by
filling out our
Project Profile
Worksheet.
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2. |
We then develop and
submit for your
approval a
Preliminary Proposal
and Budget where we
define the scope of
the production, the
basic approach, and
a proposed budget
and timeline. |
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3. |
After your approval,
we meet again to
discuss the nature
of the information
which the program
will cover. You will
need to provide this
information either
in outline form or
as a list of
subjects to be
covered. If your
project is going to
contain hard facts
and figures, now is
the time to include
them. Often the
existing company
literature
(brochures, product
spec sheets, annual
reports, etc.)
already contain much
of the information.
If needed, we may
ask you to begin
searching for your
company's historical
photos or existing
graphic material
(logos, previous
videos, etc.).
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4. |
Based on the
material you give
us, we develop and
submit for your
approval a Creative
Treatment. This is
an outline which
shows how the video
begins, develops,
and ends. It
includes all the
relevant points of
the video, but the
final script will
not yet be
developed.
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After we discuss and
you approve the
Creative Treatment,
we write the full
script, which meets
all your needs in a
fresh, unforgettable
way. The script is
submitted for your
comment, revised,
and resubmitted for
your approval.
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6. |
After you have
approved the script,
we arrange a shoot
schedule and do
whatever is
necessary to prepare
for the shoot. This
would include
booking for
professional talent
and surveying the
location. |
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C. |
Production |
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Using the best equipment and
crew available, we shoot
what's needed. Our in-house
Broadcast quality equipment
is the industry standard. By
owning the gear, we can
assure you of being very
accommodating and
cost-effective.
Special equipment, such as a
camera jib or dolly, help us
cover your subject with the
right measure of artistic
knack. Our colleagues
provide additional equipment
and expertise where
required. You supervise,
watch for technical accuracy
as far as it relates to your
business, and interface
between your personnel and
our crew. |
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D. |
Post-Production |
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We use an in-house
state of-the-art
non-linear
(hard-disk-based)
editing system to
maximize the quality
of your video. This
allows us to make
changes, which are
quick and simple to
do. After your
review and approval
of a rough edited
video, the final mix
of narration, music,
and sound effects
(up to 8 tracks of
CD-quality sound),
the timing is
finessed to the
split second, and
the graphics,
special effects, and
sophisticated
transitions are laid
in. The production
tells your story
accurately, with
stylish, engaging,
memorable flair.
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2. |
In a surprisingly
short time you
receive an edited
master tape, ready
for duplication to
any number of copies
in any tape format
or international
television standard.
Or, we output your
project as a digital
MPEG movie, ready
for integration into
a CD-ROM, DVD, or
Web page. Either
way, we can keep a
digital master of
your edited video in
case you would care
to make any
revisions later. |
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We would then handle
any of your
duplication needs.
Special laser
printed labels and
professional
packaging is a must
to complete the
ensemble. |
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