As the primary purpose of an annual report is to convey large amounts of detailed information, it is imperative that the report is put together in a way that assists the reader in this process and entices them to continue reading. This is achieved through careful use of typography and other design elements - The pages can't appear too cluttered or 'random' in layout, as this disrupts the reader's attention and makes for a greater effort to digest the information.

On the other hand, a bland, featureless presentation will do little to hold any interest and may quickly lose the reader's attention. A careful balance of the two - Structured columns of text broken up by thoughtful use of 'white space' and other elements such as blocks of colour and photographs. All components working in harmony to enhance the communication process rather than dominate and overpower it.

Presentation Folders

The true benefit of a presentation folder lies in its dual-application. On one hand its duty is to carry loose information in a professional manner. On the other, it may be utilised as a corporate brochure, making use of the printed area to convey information about your company and its products. Another clever use of the presentation folder is to utilise it as a cover for a more in-depth application such as a brochure or annual report.